1932 DeSoto Custom Roadster
1932 DeSotoDeSoto never took the woman motorist for granted. This 1932 advertisement features the endorsement of Helen Brown, copywriter.

She wrote, "My job is writing advertising directed to woman. Fashions, food, furniture, cosmetics and even cigarettes are an old story to me. But it just happened I'd never written about automobiles. 'Go take a look at the new DeSoto,' said my boss. And it turned out to be the most thrilling assignment I ever had in ten years of copy-writting."

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