It is a myth that the United States never produced a luxury-sport sedan until confronted by high-dollar German imports during the late Seventies. Just listen to Imperial's 1960 appeal for this lovely, large LeBaron.

"How long since you felt [your pulse] race . . . simply because an automobile was good and exciting?

"How long since anybody tried to convince you that a car of great dignity and room and size could also be vibrantly alive?

"How long since anyone showed you evidences of patient hand-crafting in an American car . . . hand-adjusted doors, hand-fitted interiors, individually assembled instrument panels, precision-fitted hardware?

"We suggest you see Imperial.

"Its engine has more wheel-turning power than any other passenger car engine in the world. Its unique power steering and torsion bar suspension make it the easiest handling, most alert large car you have driven.

"If your sporting blood could stand a bit of stirring now and then, go to the Imperial dealer near you. Ask to drive America's most carefully built car.

"It's quite an experience."