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Post-War DeSoto Toys and Collectibles
by Brad Leisure
1958 Firemite
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1958 DeSoto Firemite -- The ultimate dealer promo, the Firemite was a working, kid-sized DeSoto. Dealers handed out coupons for test drives, raffled Firemites, and even gave some away as premiums with new DeSotos. See Lee Exline's excellent Junior Central Firemite webpage for more information.

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